Printing a work of art on the facade of a new residential tower. That sounds great, but who can enlarge it to the right scale? After our successful collaboration in creating the impressive ceiling for Markthal Rotterdam (4,500 ‘printed’ facade panels), Art Tenders knew that Studio-Online would be the best partner for this.
The challenge: to enlarge an A4-sized artwork by Alexandra Verhaest into a work of art 42 meters high and 105 meters wide! Our image editor Ruben put in a lot of calculating hours and more calculating hours. The result is worth noting. The residential tower with artwork is slated to open in 2022 at the Floriade in Almere. https://hortus.nl/project/flores/ (source: Hortus)